Should Brands Stop Offering So Many Variations of the Same Fragrance?
Before we even start this conversation, I would first like to make sure that we are all on the same page by explaining what a fragrance concentration is, the differences between fragrance concentrations, and the different types of fragrance concentrations currently available. What Is a Fragrance Concentration? A fragrance concentration refers to the approximate amount […]
Will Arabian Fragrances One Day Take the Crown?
For almost the last 300 years, European—and later American—fragrance houses have occupied the top slot within the modern fragrance world. Kings and queens, nobility, diplomats, businessmen, laymen, and everyday fragrance wearers have all had their favorite scents, many of which came from European or American fragrance houses. This long-established presence has given Western fragrance houses […]
Should the Fragrance Industry Embrace Fragrance Refill Bottles?
Before we begin this conversation, it’s important to understand exactly what a fragrance refill bottle is and how the concept works. The modern refillable fragrance bottle is widely credited to Thierry Mugler’s Angel, introduced in 1992. As far as fragrance bottle design is concerned, Angel is often regarded as one of the most iconic and innovative […]
Has the Fragrance Industry gone too far with Elixirs?
Over the past few years, one trend has become impossible to ignore in the fragrance industry: the rise of the Elixir. It seems that nearly every major fragrance house now wants an Elixir version of its most successful release. But are Elixirs truly filling a gap in the market, or have they simply become the latest […]